What cannot be made simple
cannot be made clear.

What is not clear
will not get done.

Stephen Bungay

At this very moment, a million possibilities swirl in the mind of each and every person in your organization.

The competition for their focus is fierce — a tidal wave of possibility crashing in each time they wonder, “What should I be doing?”

Your job is to reduce that burden.

  1. What must be done?

  2. Why does it matter?

Can you say it simply?
Can you say it clearly?

And, most importantly, can they say it back to you?
No, not in your words. In their own! (Translated!)

👤 ——— clearly stated ——> 👤👤👤

👤 <—— then translated —— 👤👤👤

Give it a try: Practice your What and Why on us!
Reply to this email using the below template, and we’ll tell you what’s missing to make it simple and clear.

What must be done: __________

Why it matters: __________

Ben and David
StrategyTeaming.com


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