There once was a mighty product group with a surprisingly innovative software portfolio.

Alas, no strategy to be found. Just vibes.

And the vibes declared: “money = good.” So the product group happily obliged the business as it chased the money. After all, what else could it do?

Promises got made, things got sold, and a lot of stuff got built (some of it even worked).

Within a year, incredible pain arrived. The work was out of control. Effort after effort, none of it connected, the stress worsening with each standup and status meeting.

Then one day, it happened:

“Half of the work this quarter should never have launched… just bad ideas that make no sense. No due diligence done, no idea of what to do beyond the sale.”

— the VP, as transcribed in Teams

An overworked product manager, reading the transcript of a missed call, shocked by what the VP says “in private” before others join, now wonders:

How could the VP say that? Is it really true?

What about the work I’m doing right now? Does any of it matter?

And how could I possibly know if something is worth doing?

How could they?

But should they?

And should you?

David and Ben
StrategyTeaming.com


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